Year: 2017

A question that has been plaguing businesses since the beginning of websites is how to ensure a high return of investment on a given website? Your website is likely one of the first things any potential client will see and so it is important for your website to look its best and ensure that it’s the right website fit for your business. For instance, if you were a lumber company catering to primarily older individuals or handymen in your area, you do not need to have tons of video or YouTube links. You can also likely do away with various animations which are more common on websites directed towards Millennials or children. Your website needs to be a reflection of your business and so having a website that does that and showcases you as its owner is an essential quality of having a website that accurately reflects the services you offer in a way that your customers will appreciate.

Judge a Website by its Cover

We all like to hear “not to judge a book by its cover” but unfortunately that is what all of us do. We do judge a website by how well it is made. Bringing in a professional web design team to help build the right website that is fit for you can be a great way to ensure that you get a higher return on your investment. Think of it like this, if your business website looks old and cheap, your clients will perceive you that way as well. Your product may well be the best product on the market, sold at the best price, and you may offer the best service, but if all they see is a cheap website, built with poor quality, that is difficult to interact with, they will simply not even try. After all, it does stand to reason that if you were not willing to put any time, effort, or thought into the website which represents your own business, why should your customer have any faith that you will put time, effort, or thought into other aspects of your company?

The Right Website for You

The right website will vary from company to company and even from individual to individual. After all, your website should try and reflect you just as much as it does your business. Over all, though, there are a couple of things which are absolutely essential elements to having a successful website and one is ease of access. Clunky websites with several or even a dozen menu drop down buttons at the top are difficult to use, impractical, and can be a huge turnoff for potential clients looking to utilize your services. The fact is, if you make it easier for them to use your website, you make it easier for them to work with your company and to buy from you as well. This is where a professional team can help make sure that your website is built correctly, advertised well, and that people who come to your website will be able to quickly get the information they need. A website that delivers all of that is a website that is going to give you a great return on your investment and help ensure that your business stays profitable for years to come.

As many of us know, the equine world is full of some very big swinging dicks, and not all of them hang beneath four legs. Horseracing, to quote a cliché, is ‘the sport of kings’. The really major horse racing events, like the Kentucky Derby, Royal Ascot and the Melbourne Cup, attract princes, politicians and sheiks. These leading players star, alongside their million dollar horses, and make a song and dance of an ancient recreation and past time. So, it is a serious coup for any PR or ad agency who scores the gig to promote these mega events on the sporting and social calendars.

Horse Racing Promoters Score Big

How do these agencies reach their target audiences in the twenty first century? Digitally, of course, just like everything else in the modern age. Online marketing via web and social media is their main avenue of attack. These events have the cache to be possess both exclusive and mass appeal. Horse racing is a bit like that really. Despite being played by the rich and famous, those that can afford the millions of dollars in horse flesh and the cost of training, the gambling side of horseracing reaches hundreds of thousands of mug punters and aspiring dreamers.

Horse racing promoters score big, because of this dual target audience. They can attract the Rolexes and the Krugs for sponsorship opportunities, and they can, also, get the big beer brewers and other low brow businesses who want the attention of the mass audience of the great unwashed. The fact that just about every adult western human being owns a mobile phone, means that these agencies can promote their event to a ginormous audience. Technology has made this possible, the Apples, Googles and Microsofts have put this power into their hands.

The online gambling world continues to invest in apps and global reach. Horse racing promoters and the agencies that represent them can work hand in glove with these corporate bookmakers. The presence of these online betting agencies on TV screens, advertising their products and services at every major sporting event, is increasing the reach of these big horse racing events. The corporate bookmakers dangle the carrot to punters and say that they can improve your horse racing betting ROI. Gambling is being normalised by this high rotation exposure, children are watching it as they watch sporting events on TV. Having a bet is no longer seen as a sin in many households around the western world. Big horse races are becoming ever more popular and, perhaps, soon, the Melbourne Cup may no longer be the only horse race that stops a nation.