Communications in an Outback Crisis: Isolation Can Kill You

Without a doubt, the Australian outback is beautiful if you want something to enjoy. However, if you want to have a personal experience in the nation’s remote areas, there are preparations that you must make. Remember, the outback is isolated, and you are not likely to find many people here. The network is poor, some parts are dry, and without proper preparation, an Australian outback trip could be one of the coldest trips you have ever had. Apart from carrying a bottle of insect repellent, sunscreen and dressing sensibly, you need to work on your communications.

There have been recent issues of murder, rape, and abduction in Australia Outback and safety has been a major concern for tourists. Other types of crises have emerged, and most people who anticipated their dream trips have ended up having nightmares. Some of the tourists who have returned safely have horror stories to tell. Nevertheless, it does not necessarily mean the outback is unsafe for travel. However, the safety is best on a guided 4-wheel-drive tagalong tour. Apart from getting the ride, you get information about your trip.

Why is Communication Important?

In remote areas, communication can be quite a problem. However, that does not mean that you should isolate yourself when a crisis emerges. In fact, isolation does more harm than good. When traveling to a remote place, you might not want to have the inconvenience of a cell phone. Your phone is one of the most important things you need to have in the Outback even if you don’t plan on surfing on your way. The fact is, the phone might be your lifesaver when something goes wrong. When traveling in the Outback, there are two important methods of communication you must check;

  • Voice communication throw a two-way radio or through a phone
  • Internet connection through cellular network or Wi-Fi.

Unless you are connected to a server, you won’t have the comfort and convenience of Sharepoint intranet. Both of these methods link you with the rest of the world. In a crisis in the Outback, it is either urgent or un-urgent. However, you need to ensure you have a way of contacting breakdown service providers or call for emergency services. The last thing you want is getting isolated in the Outback because you have no way of reaching out for help.

Solutions for Communication

You are used to getting everything you need in the comfort of your mobile phone. However, this is not the case when you are in these remote areas. So, if you want to stay connected, it is important you change your service provider, especially if you know their network is somehow patchy. Most of these providers will provide a map of their network coverage areas. So, you need to confirm if you will be covered depending on where you are going.

You may also have a wireless router for Wi-Fi that you can carry on your trip. However, you need to remember that it also relies on the cellular network, and it can be patchy like your phone.


When going for a trip in the Outback, be prepared for anything. The most important thing is ensuring you have a reliable channel of communication in case of a crisis. Voice communications and internet connectivity are vital communications, and each plays an important role. This is why even the tour businesses in the areas invest in reliable communication tools to stay prepared. Understanding the crisis can assist communicators to anticipate the problems and know how to respond effectively.


Social Media For Electricians, Plumbers & Tradies

Can tradespeople use social media platforms to grow their business? Yes! If you are a glazer, carpenter, plumber, electrician, landscaper whatever trade you’re in, you can utilize social media to attract new clients and retain loyal ones.

But how do you do this? It’s simple, create a page or profile on the leading social media platforms and post content regularly. Like I’ve said, it’s simply not easy.

Remember almost eight in every ten people are on social media. On average, social media users spend over an hour browsing through platforms like Instagram and Facebook. The fact that almost every person uses social media makes it the best platform to promote your business. This is because you can communicate with your current and potential customers in one place. Even better, creating, running, and posting updates on social media is free.

However, using social media platforms to market your venture is different than using them to share funny posts, stories, and videos. Here, we’ll discuss some essential tips to help you use social media to market and grow your business.

  1. Identify the Right Platform

Yes, it’s easy to kill hours on social media scrolling through your newsfeed. However, using it to market your business is entirely different.

First, there are different social media platforms from Twitter, Instagram, and Facebook. Yes, it is tempting to jump on them all, but don’t be in a rush. Remember, you’ll be responsible for posting quality updates. Unless you want to spend hours editing videos, then pick one channel and perfect your marketing there.

At least 94 percent of all social media users are on Facebook. Why don’t you start with it?

  1. Plan Content

Having a page or profile on social media isn’t enough. You have to make regular posts if you want to attract new customers. If you don’t post content regularly, your business will not appear on people’s newsfeeds. And yes, a social media page or profile without content looks unprofessional and may turn potential customers away.

But how do you get the right content ideas to post? Well, you can post updates about your business and the new tools you’ve bought to help your customers better. You can also post important and helpful content to your customers. For instance, an electrician based in Sydney can make a post that helps potential customers celebrate the sights of Sydney as well as complete electrician jobs. Make sure the completed jobs show before and after photos to demonstrate a job well done.

  1. Manage Your Online Reputation

The best way to attract new customers is through the current customers. Therefore, don’t hesitate to request your customers to give a review on the quality of your service online.

If your services are top-notch, then these customers won’t have a challenge spreading the gospel to others. However, you must monitor these reviews and respond to any criticism, as quickly as possible.

  1. Be Authentic

It’s difficult to convey authenticity over the internet. However, it can make a huge difference in attracting new customers. Try your best to be helpful, personal, and reliable. Even better, you can hire a social media management agency to help you with this. Your social media platform should be an honest representation of your business values and ideals.


Starting a social media campaign can be a daunting task for any business. This is why tradespeople should seek the assistance of competent social media management agencies to streamline their tasks.