When putting up your own website, you have to think about contents that can generate a lot of web traffic. To do this, business owners usually employ SEO optimisation. That being said, web designers should also consider the overall appeal and aesthetic of the website itself. One of the most important elements that have to be taken into account in web designing is the choice of colour palette. Your colour preference will set the total feel of your website. For instance, there are feel-good website designs that can turn a normally stressful subject, such as people’s bad credit history, into something inviting and engaging.

Probably the most straightforward and advantageous mode of conveying your message is through colours or your use of colours. Let us take a look at the choice of colours and organic layouts of www.australianlendingcentre.com.au as an example. When you visit their website, you will be greeted with a warm welcome from the site’s calming green background and austere images. Green represents nature and progress. Even if the website deals with stressful and worrying topics, its colour setting makes debt consolidation or credit management seem an easy pursuit.

The Not-So-Hidden Secret to a Successful Website

The effect of a website’s colour setting to humans can be explained by colour psychology. Even if some sceptics are indifferent to this concept, colour psychology is actually a part of behavioural psychology and explains how colours influence the human behaviour. As a matter of fact, a peer reviewed journal article concluded that between 62 percent and 90 percent of customer interaction is influenced by the product’s colour.

Going back to Australian Lending Centre’s webpage, you will notice that their webpage used a lot of green hues. Actually, the colour green also corresponds to money. Since ALC deals with money, the company utilised the right colour on their website.

Green is also associated with hope and growth. Even if you’re in a debt situation that looks as if you won’t be able to get out of it, ALC’s website will give you hope that there is a solution to your problem. Consequently, you will grow and be wise on how you’ll spend your money in the future. Isn’t it amazing that all of these things can be reflected just by using the right colour?

This 2016, there is a new way on how websites will look good and feel good. Just by using the right mix of colours and designs, businesses can successfully convey their message on their websites. But remember that you have to use the right colour in the right way, at the right time and for the right reasons.